What is Salesforce Agentforce?

Agentforce is Salesforce's platform for building and deploying autonomous AI agents that handle tasks in sales, service, marketing, commerce, and industry workflows, using your Salesforce data and processes. Learn more at salesforce.com/agentforce.

How does Agentforce work?

Agents use topics, actions, and instructions, guided by a reasoning engine. They can access CRM data and knowledge, run flows and code, and hand off to humans when needed.

Do I need to know how to code to use Agentforce?

Not necessarily. Agent Builder offers low-code and natural-language configuration, though developers can use code, flows, and APIs for advanced actions.

What is the Einstein Trust Layer?

It is Salesforce's set of security and privacy controls around generative AI, described as including dynamic grounding, zero data retention with model providers, and toxicity detection. Review current documentation for details.

How much does Agentforce cost?

Agentforce uses multiple pricing models, including conversation-based, consumption-based, and per-user options, and pricing has changed over time. Check the official Agentforce pricing page and consult your Salesforce account team.

Does Agentforce work outside Salesforce?

Agents can connect to other systems through APIs and integrations, but Agentforce is most effective when your key data and workflows are in Salesforce.

How is Agentforce different from Microsoft Copilot Studio?

Agentforce is built around Salesforce's CRM platform and data. Copilot Studio is built around Microsoft 365 and Power Platform. The better choice usually depends on which ecosystem your business runs on.

AI / AI Agents & Automation / Salesforce

Salesforce Agentforce

Enterprise AI agent platform for customer and employee agents with CRM context, Data 360 grounding, MuleSoft integration, hybrid reasoning and multi-agent orchestration.

AI AgentsCRM AutomationEnterprise Multi-Agent Automation

AI Agents & AutomationCompare this model Visit website

Starting Price

Free $0 with Salesforce Foundations · Flex Credits from $500/100k credits

AI Agents

Autonomous customer- and employee-facing agents with subagents, actions, guardrails and hybrid reasoning

Integrations

Salesforce apps/data plus MuleSoft connectivity to enterprise apps, APIs, external systems, MCP and partner connectors

Best For

Salesforce customers / service and sales teams / large enterprises needing CRM-native governed agents

About Salesforce Agentforce

Agentforce combines low-code and pro-code agent building, subagents, Salesforce Data 360 RAG, Flow and Apex actions, MuleSoft, MCP/A2A interoperability, APIs, observability and enterprise governance.

Specifications

Pricing

3 specifications

Starting Price	Free $0 with Salesforce Foundations · Flex Credits from $500/100k credits
Free Plan	Salesforce Foundations: $0 and includes Agentforce Builder, Prompt Builder, Agent Script, Agentforce Coworker and related starter capabilities
Usage Limits / Credits	Foundations: $0 starter access · Flex Credits: $500/100k · standard/custom action: 20 credits · Voice action: 30 · Conversations: $2/conversation · Digital Wallet tracks usage

Overview

4 specifications

Primary Use Case	Enterprise customer and employee AI agents grounded in CRM, business data and workflows
Best For	Salesforce customers / service and sales teams / large enterprises needing CRM-native governed agents
Deployment	Salesforce cloud across CRM apps, chat, voice, Slack, portals, web/mobile experiences and external clients via APIs
Ease of Use	Intermediate; natural-language low-code building with optional deep pro-code and enterprise controls

Automation

13 specifications

AI Agents	Autonomous customer- and employee-facing agents with subagents, actions, guardrails and hybrid reasoning
No-Code Builder	Natural-language Canvas plus low-code Agentforce Builder and conversational Agent Optimizer

Custom Integrations	MuleSoft APIs, Apex, Flow, MCP servers, AgentExchange assets and custom external systems
API Access	Agent API for REST-based sessions/messages plus Python SDK, Mobile SDK and developer APIs
Webhooks	Event-driven integration is available through Salesforce Platform, Flow, APIs and MuleSoft; webhook patterns depend on connected system
Custom Code	Agent Script, Apex, Salesforce CLI/VS Code and Agentforce Python SDK provide pro-code extensibility
Self-Hosting	Salesforce-managed cloud platform; no public self-hosted Agentforce deployment

LLM Support	Salesforce-enabled foundation models plus BYO LLM support; MCP can connect agents to external models/tools
Knowledge Base / RAG	Data 360 connects structured/unstructured enterprise data with RAG and vector database capabilities
Memory	Session context plus Salesforce/Data 360 customer and enterprise context; durable business context is grounded in CRM/data rather than a simple standalone memory toggle
Supported AI Models	Salesforce-enabled foundation LLMs plus Bring Your Own LLM; model/tool interoperability can extend through MCP

Collaboration	Salesforce org roles, permissions, reusable agent assets and shared enterprise development/governance workflows
Monitoring & Logs	Built-in observability, simulator traces, session tracing data, analytics and Digital Wallet usage tracking
Enterprise Plan	Agentforce add-ons from $125/user/month; Industries $150/user/month; Agentforce 1 Editions from $550/user/month; consumption plans also available
SSO / Enterprise Security	Salesforce identity, permissions, Trust Layer, Agent Gateway policies, OAuth/JWT controls, rate limits and enterprise governance

Salesforce Agentforce

About Salesforce Agentforce

Specifications

Pricing

Overview

Automation

Developer & Deployment

AI & Knowledge

Teams & Enterprise

Compare Salesforce Agentforce

Compare before you choose

Similar AI models

Microsoft Copilot Studio

Relevance AI

StackAI

Gumloop

CrewAI

MindStudio

n8n

Make

Reviews & Guides

Salesforce Agentforce: A Professional Guide to Enterprise AI Agents